Helping Individuals and Organizations Perform Better

By Repurposing The Proven Leadership & Training Principles Used By Elite Government Units

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Welcome to Average Frog…

Where ‘Average’ is no longer “THE” Average



Our members know that life is too important, not to be your best.

“We don’t rise to the level of our expectations,
we fall to the level of our training.” – Archilochus

Smart, energetic, and dedicated professionals, who are committed to living a good life,
are clear that they’ll need help with real-life leadership, training and execution strategies to succeed.  

Professionals, who otherwise would be excelling, are getting stuck and becoming frustrated because there are too many bogus,
shallow, and ineffective offers of help standing in-between them and the level of performance they require to live the life they want to live. 

Because time is finite and capacity is limited it’s critical they only work with those who have demonstrated an unquestionable ability to help others perform.

This is why Average matters.

Who We Are

If you are here, you or someone you know has become present to that fact that life’s breakdowns, and areas of restricted performance are correlative to other, seemingly unrelated domains of concern. As humans, we sometimes neglect life’s foundational elements due to a lack of time or situational awareness. is here to “fail for you” 95% of the time, so we deliver the 5% that is actually real and effective.

Keep reading to learn more…

Eric Gun Gear Feature

Proven Training Principles & Strategies

Founder & CEO: Eric Davis

Seeing a need for something real in the space of Human Performance, Eric Davis, former Navy SEAL & Sniper instructor founded Average Frog and now works daily delivering papers, projects, resources and leadership to those who are committed to their future. Before founding Average Frog, Eric Davis served our country as a U.S. Navy SEAL and decorated veteran of the Global War on Terror. Eric has been recognized as one of the premier sniper instructors in the U.S. military and has served as a Master Training Specialist at the SEAL sniper school in Coronado, CA.

Eric has spent over a decade designing, writing, teaching and training others to perform beyond their perceived limits. Join him on Average Frog as he brings effective, powerful and servant based leadership principles to light. Dig into your purpose and passion and discover the why of what you do.

Once you get it you’ll be excited for Mondays again.

How Average are your Life Elements?

Get Started with Premium Access $10/mo.

You may not be as average as you think you are…

Our hyperfocus on the extreme has made us blind to the importance of being average. It’s unlikely that before this chart popped up that any of us were actually clear on all of the foundational elements of life. Even less likely is that any of us have truly defined, assessed, harmonized or prioritized them for careful action.

See ‘Why’ Average Matters
Premium Membership Starts at $10/mo.

Latest Papers…

Continue reading and discover how Average Frog’s papers create an uncommon awareness for our members, enabling them to act upon the things that are real so that they can live (and lead others to live) a good life.

There is no such thing as “free” internet content.

Anything “free” is for the purposes of marketing to you and that’s exactly what the papers below are for.

We keep our agenda upfront so that you can see it.

The papers below are designed to produce value and trust between you, our reader, and Average Frog.

We make these paper available in an effort to bring in new readers, have you signup on our mailing list and become a paid member allowing you to continuously access our powerful and effective life changing philosophy and content.

The content down the middle is “free” for a limited time, but the content you will find in each “Element” of the site is reserved for paid members who are committed to leveraging proven principles of performance to live a good life.

Simple, effective no B.S: Average Frog… 

  • Why You’re So Bored

    I can see how someone would think that the following statement describes my dog. They have excessively high prey drive and are excessively exuberant or playful. This level of energy often spans from their youth into adulthood. They can be destructive and develop bad behaviors if not given enough stimulation and exercise. This often causes problems for others who are not familiar

    Read more
  • It might be time for you to leave Average Frog

    As a culture we’ve become organized around information and knowledge as if it were consumable entertainment. We spend countless hours reading free internet blogs and watching catchy videos, but few of us actually do anything with it.   We “Puff” on our phones as if they were a cigarette. Getting our fix from social sites and texts messages. Using up

    Read more
  • Leadership – On Purpose

    In “Everything I Ever Needed To Know About Life and Business I learned As a SEAL Sniper Instructor” we discussed that no matter what you were after producing in your life, the fundamental formula for performance was the same. We talked about how a good butt kicking saved me, why wanting to be a superhero will fail us all, and how

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  • Former SEALs Helped Raise Over $500K For The MMAF

    We had a great event last night. My friend Larry Yatch and I were able to help raise over $500K as “Co Key Note” speakers for the Minnesota Military Appreciation fund. Here’s a quick interview about the event. Minnesotans’ Military Appreciation Fund (MMAF) The mission of MMAF is to say “thanks” to Minnesota Service members and their families who are

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  • Part 2: The Formula For Life or Sniper School

    In part 1 of this series I revealed how “Everything I Ever Needed To Know About Life & Business I Learned as a Sniper Instructor” .   A bold and definitive statement made possible by the three incredibly powerful things I learned by observing and training the finest warriors on the planet. Love, real leadership and nothing less than a formula for life.

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  • Everything I Ever Needed To Know About Life and Business I learned As a SEAL Sniper Instructor: Part I

    Whether you want to lose weight, make more money or eliminate a target 1,000 yards away the fundamentals for performance, and the formula, are all the same.   In part 1 of this series we’re going to cover how a good ass kicking saved my… well ass, why wanting to be a superhero can let us down, and how this

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Upcoming courses and relevant papers.